Blogger Interview: Ellie Snow of Mint!

Ellie Snow runs a design blog called Mint — a blog which is constantly updated with a ton of amazing content. Being named one of Times Online’s top 50 design blogs in the world! Mint recently went through a little re-design and it looks better than ever, so now you definitely have to take a visit! Besides the blog, Ellie also runs an online shop, called Hello Tenfold. There you will find all your custom paper goods. All images below are taken from her Flickr.

Handmade Mint business cards

Where did you grow up? What was your childhood like?

I grew up in Wilmington, North Carolina. I rode my bike everywhere and spent a lot of time at the beach by default, but I was one of those weird kids who hated the beach. I read a lot and I was pretty quiet.

Did you go to design school?

No, I went to the University of North Carolina at Chapel Hill and majored in printmaking. Partly, I was intimidated by design schools when I was coming out of high school, but I also liked the idea of being able to take a bunch of random classes in all kinds of disciplines.

Tell me about Mint!

Mint’s my design blog, and I post a few times daily on art, design, handmade and vintage things. I started Mint soon after I began working as a graphic designer. I was spending a lot of time online trying to cram in a design education by studying other layouts and typography, and I wanted to start a blog to keep track of it all. Then I got addicted to the community aspect of blogging, and felt like a lot of doors started opening up for me.

How do you go about finding fresh content for the blog?

Well, I’m trying to write more and more original content, so I’ve been slowly adding regular features to Mint. But I also just follow link after link… basically I just spend a lot of time online! When I first started, I found more content by looking through books, magazines, etc. and I’m sure the blog would benefit from me spending more time offline.

What’s one of your favourite things about blogging?

The community. Meeting like-minded people and other designers.

What’s your take on the whole ‘blogosphere’? It’s having a enormous effect on emerging artists, right?

Definitely, I think it’s so important for artists to have a strong online presence and learn how to use social media to their advantage. I’m like a walking “advertisement” for blogging—I’m constantly telling people they need to start one!

Talk to me a bit about Hello Tenfold! How/when did it get started? What’s one of your favourite projects you’ve worked on so far?

I’ve always loved designing stationery (I made a lot of birthday cards when I was a kid) and I had a great time designing my own wedding invitations with my husband. I shared them on Mint, and started getting inquiries from other couples, so it happened sort of organically. A couple months after we got married in ’09 I came up with the name “Hello Tenfold” and officially opened a shop on Etsy. It turned out to be really lucky, because a few months after the shop was opened, I got laid off from my design job and was happy to have something to fall back on. Now I’m self-employed and split my time between Mint, Hello Tenfold, and other freelance design work. My favorite project so far is Erin’s invitation [below], which I screen printed on a gocco. Designing for Bella Figura was also really fun.

What was it like attending Alt Summit? Which bloggers did you enjoy meeting?

I had such a great time, and can’t wait until next year! To be perfectly honest, I didn’t learn a whole lot, but I met so many of my favorite bloggers, like Nole, Chelsea, Joy, Erin, Danni—too many favorites to name! It was amazing to meet all those people face to face and to be able to pick their brains, share stories. I don’t know many people who are as enthusiastic as I am about blogging, so it was kind of surreal.

Where do you see yourself 2 years from now?

I’m really happy with what I’m doing now, so I hope I’ll still be doing it in 2 years. Being self-employed has been a goal of mine for a long time and I’m happily surprised that I’ve made it! One thing I would like to have in the next two years is a space outside of the house. Studio, shop, something like that.

A handful of blogs/sites you visit daily?

I hate to admit this, but I think the only site I visit almost daily is Design Sponge. I have hundreds of blogs in my google reader, so I actually split them up by day of the week. Otherwise it’s just too crazy.

Any final words?

Thanks for having me, PICDIT!

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